Market Research
Image and Reputation Audits
Communication and Public Relations Agency
Training and coaching
Specialists in Communication, Image and Reputation diagnosis
Image and Reputation Audit
They allow establishing the state of the company’s image and reputation from 47 corporate management variables, 10 interest segments, corporate, commercial and formal discourse and its interpretation in the company’s ecosystem and its environment. It serves to build a network of intangible values that will allow you to open new markets and strengthen trust in times of crisis.
Internal reputation diagnosis
They allow us to establish the state of the company’s image and reputation from the 4 dimensions in which the company and its collaborators communicate, analyzing their interpretation of the corporate discourse. It serves to build and strengthen the culture and contain the organizational climate, increasing the efficiency of the company.
External reputation diagnosis
They allow establishing the state of the company’s image and reputation from its external, commercial and non-commercial interest groups, seeking to unify the value and intangible structures. It serves to facilitate and enhance business relationships, facilitate sales but above all to enhance the credibility and trust that supports the company in its growth or new investments.
Specialists in Communication, Image and Reputation diagnosis
Press and public opinion diagnosis
They allow establishing the state of the company’s image and reputation from the perspective of media visibility and the tone of the information in relation to the company’s interests. It serves to determine and manage the information issued by the company to support commercial communications.
Brand perception diagnosis
The brand is the graphic representation of the company’s identity and the purposes of its products. This diagnosis allows establishing the belief structures that the consumer has built over time in relation to the brand and its products. It also determines what it means to those who use or consume it. It serves to understand how consumers think and, more than convincing them, build meanings to build relationships.
Diagnoses of Change and Organizational Culture.
Change is the only constant, changes are processes that must be managed and are directly linked to the organizational culture. This diagnosis helps them to establish adjustment points and, above all, to adjust the habits and behaviors of the company and its collaborators. Increase efficiency and mark a path in how the company lives.