MulticomHBP – Marketing, Comunicación y Reputación

Company specialized in
Management Strategic communication
Reputation and intangibles

Who we are?

We help companies strengthen their reputation and corporate intangibles through strategic communication. We understand that the communication process is the great facilitator and enhancer of the growth of companies and projects.

Just as sales come after marketing, communication is present from the moment the company or project is conceived. We help the company think about itself and build its identity letter with a strategic approach, which is the seed for building corporate and commercial speeches that connect and build a healthy ecosystem of growth.

We are present throughout the business process, from diagnosis, planning, execution and evaluation and learning processes.

We are a company with long-term relationships, committed to our clients’ projects.

Studies and diagnoses of image, reputation and intangibles

Image and Reputation
Audit

They allow the state of the company’s image and reputation to be established based on 170 analysis variables contained in 10 corporate dimensions. The objective is to determine and establish the state of the corporate image, reputation and intangibles, ordering corporate and commercial discourses in the company’s ecosystem and its environment. It serves to build a network of intangible values that will allow it to open new markets and strengthen trust in times of crisis.

Internal reputation diagnosis

They allow us to establish the state of the company’s image and reputation from the 4 dimensions in which the company and its collaborators communicate, analyzing their interpretation of the corporate discourse. It serves to build and strengthen the culture and contain the organizational climate, increasing the efficiency of the company.

External reputation diagnosis

They allow establishing the state of the company’s image and reputation from its external, commercial and non-commercial interest groups, seeking to unify the value and intangible structures. It serves to facilitate and enhance business relationships, facilitate sales but above all to enhance the credibility and trust that supports the company in its growth or new investments.

Press and public opinion diagnosis

They allow establishing the state of the company’s image and reputation from the perspective of media visibility and the tone of the information in relation to the company’s interests. It serves to determine and manage the information issued by the company to support commercial communications.

Brand perception diagnosis

The brand is the graphic representation of the company’s identity and the purposes of its products. This diagnosis allows establishing the belief structures that the consumer has built over time in relation to the brand and its products. It also determines what it means to those who use or consume it. It serves to understand how consumers think and, more than convincing them, build meanings to build relationships.

Diagnoses of Change and Organizational Culture

Change is the only constant, changes are processes that must be managed and are directly linked to the organizational culture. This diagnosis helps them to establish adjustment points and, above all, to adjust the habits and behaviors of the company and its collaborators. Increase efficiency and mark a path in how the company lives.

Consultancy

Structuring and creation of strategic communication departaments

The communications area is a unit of internal and external services. Our service helps you to structure and organize the functions of the area manager and its members and, above all, the relationship protocols with internal areas and external suppliers.
a) Function Manual.
b) Integrated Strategic Communication plan.
c) Training Plan.

Strategic plannig

The communication plan allows you to organize your strategies and actions to boost your company and significantly support marketing and sales activities.
Our service can be at advisory level where we guide and supervise the implementation of the plan or at consulting level where we build the strategic communication plan as a team.
* Integrated Strategic Communication Plan.
* Internal Communication Plan.
* Corporate Leadership Plan.
* Communication and Marketing Plan.
* Crisis Communication Plan
Crisis management manual

Training

Specialized training and development programs in:
* Strategic Communication
* Crisis prevention and management
* Media Relations Management
* Spokespersonship and Leadership

Brand Management

A brand is more than a logo, it is the graphic representation of the identity of the company and its products.
Brand management seeks to build connections from experience, generating loyalty in addition to supporting and facilitating commercial management.

Crisis Management
Prevention.Management.Post-Crisis

Our focus is prevention, as well as strategic management in case of crisis in order to enhance post-crisis management to benefit the image and reputation of your brand.
In more than 90% of corporate crises, the causes are unaddressed situations.
Our methodology uses 3 approaches to identify sensitive and vulnerable situations: 1.- Service from the Blue Print diagram. 2.- Reputation from the 170 corporate management variables. 3.- From Public Relations using the mapping of audiences.

Media management and public opinion

Specialized strategic communication service to promote your company and products.
Services.
1.- Daily early warning with the aim of analyzing the media agenda and recommending actions and content to feed the strategy.
2.- Writing notes, articles and content for social networks.
3.- Relationship with the media and management of press releases, publication of articles and management of content with the Community Manager.
4.- Construction of a community of opinion leaders to amplify the objectives of the strategy.
5.- Early warnings on crisis situations.
6.- Weekly report on the information agenda and the level of visibility of the project.
7.- Monthly report on the information agenda and the level of visibility of the project.
8.- Lines of communication action strategies to strengthen the project.

Experience

Construction industry

Opening of markets and representations

Institutionality

Aerocommercial Industry

Oil industry

Retail Companies

Education

Real State

Founded in 1997

1997: Founded by Elena Hurtado Dominguez, it began its activities as a communication agency in Santa Cruz de la Sierra, Bolivia. However, given that the founder had already worked for 10 years in an advertising and marketing agency, job requests were basically focused on advertising campaigns and marketing programs. By articulating the strategic approach to communication with marketing. Efficiency in results became evident, thus emerging the MYCi Model “Integrated Marketing and Communication”.

2000: The Multicom Research Center was created, given that strategic communication management requires a “strategic plan” and this “information”, the research unit specialized in Communication, Reputation and intangibles is incorporated. The comprehensive approach and the theoretical and methodological support of the reputational approach allow us to consolidate an Image and Reputation Audit model integrated into the market called “AIRE”.

2002: The advertising agency “Blue Print” is incorporated into a strategic alliance, headed by Julio Perrogón and Carlos Vaca, incorporating graphic design, audiovisual production and editorial editing services

2012: From the Multicom Research Center, was assumed the field work, representation and marketing of the Business Monitor of Corporate Reputation “MERCO”, which ends in 2020.

2016: Starts operations from the United States to Latin America, representing and marketing Professor Philip Kotler’s project “Kotler Impact”, which ends in 2020.

2019: The Multicom CEM Training Center is created, focused on teaching everything about marketing, communication, reputation and intangibles, under the premise “We teach what we do.”

2021: Center for Change Management and Organizational Culture. Oriented towards digital transformation.

2024: Consolidation of the 5 service units: Multicom Research Center, Communication Agency, Multicom Training Center, Crisis Management Center, Green Agency

Contact

+1 954 390 1810

info@multicomehbp.com

2524 NW 104 th Ave.,
Sunrise Florida 33322
United States

Company specialized in Management Strategic communicationReputation and intangibles