Company specialized in
Management Strategic communication
Reputation and intangibles

Founded in 1997

1997: Founded by Elena Hurtado Dominguez, it began its activities as a communication agency in Santa Cruz de la Sierra, Bolivia. However, given that the founder had already worked for 10 years in an advertising and marketing agency, job requests were basically focused on advertising campaigns and marketing programs. By articulating the strategic approach to communication with marketing. Efficiency in results became evident, thus emerging the MYCi Model “Integrated Marketing and Communication”.

2000: The Multicom Research Center was created, given that strategic communication management requires a “strategic plan” and this “information”, the research unit specialized in Communication, Reputation and intangibles is incorporated. The comprehensive approach and the theoretical and methodological support of the reputational approach allow us to consolidate an Image and Reputation Audit model integrated into the market called “AIRE”.

2002: The advertising agency “Blue Print” is incorporated into a strategic alliance, headed by Julio Perrogón and Carlos Vaca, incorporating graphic design, audiovisual production and editorial editing services

2012: From the Multicom Research Center, was assumed the field work, representation and marketing of the Business Monitor of Corporate Reputation “MERCO”, which ends in 2020.

2016: Starts operations from the United States to Latin America, representing and marketing Professor Philip Kotler’s project “Kotler Impact”, which ends in 2020.

2019: The Multicom CEM Training Center is created, focused on teaching everything about marketing, communication, reputation and intangibles, under the premise “We teach what we do.”

2021: Center for Change Management and Organizational Culture. Oriented towards digital transformation.

2024: Consolidation of the 5 service units: Multicom Research Center, Communication Agency, Multicom Training Center, Crisis Management Center, Green Agency

There is no strategy without information, and there is no management without training; this is the razon which is why we have our own research, management and training units.

More information

More information

Specialists in Communication, Image and Reputation diagnosis

Image and Reputation Audit

They allow establishing the state of the company’s image and reputation from 47 corporate management variables, 10 interest segments, corporate, commercial and formal discourse and its interpretation in the company’s ecosystem and its environment. It serves to build a network of intangible values that will allow you to open new markets and strengthen trust in times of crisis.

Internal reputation diagnosis

They allow us to establish the state of the company’s image and reputation from the 4 dimensions in which the company and its collaborators communicate, analyzing their interpretation of the corporate discourse. It serves to build and strengthen the culture and contain the organizational climate, increasing the efficiency of the company.

External reputation diagnosis

They allow establishing the state of the company’s image and reputation from its external, commercial and non-commercial interest groups, seeking to unify the value and intangible structures. It serves to facilitate and enhance business relationships, facilitate sales but above all to enhance the credibility and trust that supports the company in its growth or new investments.

Specialists in Communication, Image and Reputation diagnosis

Press and public opinion diagnosis

They allow establishing the state of the company’s image and reputation from the perspective of media visibility and the tone of the information in relation to the company’s interests. It serves to determine and manage the information issued by the company to support commercial communications.

Brand perception diagnosis

The brand is the graphic representation of the company’s identity and the purposes of its products. This diagnosis allows establishing the belief structures that the consumer has built over time in relation to the brand and its products. It also determines what it means to those who use or consume it. It serves to understand how consumers think and, more than convincing them, build meanings to build relationships.

Diagnoses of Change and Organizational Culture.

Change is the only constant, changes are processes that must be managed and are directly linked to the organizational culture. This diagnosis helps them to establish adjustment points and, above all, to adjust the habits and behaviors of the company and its collaborators. Increase efficiency and mark a path in how the company lives.

Company specialized in Management Strategic communicationReputation and intangibles

Founded in 1997

There is no strategy without information, and there is no management without training; this is the razon which is why we have our own research, management and training units.

Specialists in Communication, Image and Reputation diagnosis

Image and Reputation Audit

Internal reputation diagnosis

External reputation diagnosis

Specialists in Communication, Image and Reputation diagnosis

Press and public opinion diagnosis

Brand perception diagnosis

Diagnoses of Change and Organizational Culture.

Company specialized in
Management Strategic communication
Reputation and intangibles